{"id":1855,"date":"2025-09-24T11:24:35","date_gmt":"2025-09-24T11:24:35","guid":{"rendered":"https:\/\/heklan.is\/?post_type=fraedsla-frumkvodla&#038;p=1855"},"modified":"2025-09-26T14:34:52","modified_gmt":"2025-09-26T14:34:52","slug":"spurt-og-svarad","status":"publish","type":"fraedsla-frumkvodla","link":"https:\/\/heklan.is\/en\/fraedsla-frumkvodla\/spurt-og-svarad\/","title":{"rendered":"Asked and Answered"},"content":{"rendered":"<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-96df6b3\" id=\"gspb_accordion-id-gsbp-96df6b3\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-38b4c0d gsclose\" id=\"gspb_accordionitem-gsbp-38b4c0d\" itemscope><div id=\"gs-trigger-gsbp-96df6b3-0\" class=\"gs-accordion-item__title\" aria-expanded=\"false\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-38b4c0d\"><span class=\"icontitle\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"15\" height=\"15\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M512 16c-273.914 0-496 222.166-496 496 0 273.994 222.086 496 496 496s496-222.006 496-496c0-273.834-222.086-496-496-496zM512 912c-221.064 0-400-178.862-400-400 0-220.99 178.944-400 400-400 220.982 0 400 178.942 400 400 0 221.060-178.862 400-400 400zM726.488 401.6c0 134.104-144.842 136.168-144.842 185.726v12.674c0 13.254-10.746 24-24 24h-91.294c-13.254 0-24-10.746-24-24v-17.318c0-71.49 54.2-100.068 95.158-123.032 35.122-19.69 56.648-33.082 56.648-59.158 0-34.492-43.998-57.386-79.568-57.386-46.378 0-67.788 21.954-97.884 59.938-8.114 10.24-22.92 12.142-33.332 4.248l-55.648-42.196c-10.214-7.744-12.502-22.132-5.288-32.726 47.254-69.388 107.442-108.37 201.15-108.37 98.142 0 202.9 76.608 202.9 177.6zM596 736c0 46.318-37.682 84-84 84s-84-37.682-84-84 37.682-84 84-84 84 37.682 84 84z\"><\/path><\/svg><\/span><div class=\"gs-accordion-item__heading\">What do I need to keep in mind when marketing?<\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-96df6b3-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-38b4c0d\" ><div class=\"gs-accordion-item__text\" itemprop=\"text\">\n<div id=\"gspb_text-id-gsbp-352e3a1\" class=\"gspb_text gspb_text-id-gsbp-352e3a1\">Marketing is about understanding customer needs, analyzing the market and competition, and setting clear goals. A well-crafted marketing plan, based on information about the market and customer behavior, increases the chances of success. It is important to coordinate marketing and sales activities and utilize both traditional and online media.<br><br><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-tabs gspb-tabs gspb_tabs-id-gsbp-cc26893 gstabs-pills tabscroll\" data-autoplay=\"false\" data-autoplaytime=\"4\"><div class=\"t-btn-container\" role=\"tablist\"><button class=\"t-btn active\" aria-selected=\"true\" role=\"tab\" tabindex=\"0\" id=\"gspb-tab-item-btn-gsbp-cc26893-0\" aria-controls=\"gspb-tab-item-content-gsbp-cc26893-0\"><div class=\"tabtitlelabel\">Market conditions<\/div><\/button><button class=\"t-btn\" aria-selected=\"false\" role=\"tab\" tabindex=\"-1\" id=\"gspb-tab-item-btn-gsbp-cc26893-1\" aria-controls=\"gspb-tab-item-content-gsbp-cc26893-1\"><div class=\"tabtitlelabel\">Market size<\/div><\/button><button class=\"t-btn\" aria-selected=\"false\" role=\"tab\" tabindex=\"-1\" id=\"gspb-tab-item-btn-gsbp-cc26893-2\" aria-controls=\"gspb-tab-item-content-gsbp-cc26893-2\"><div class=\"tabtitlelabel\">Characteristics of the market<\/div><\/button><button class=\"t-btn\" aria-selected=\"false\" role=\"tab\" tabindex=\"-1\" id=\"gspb-tab-item-btn-gsbp-cc26893-3\" aria-controls=\"gspb-tab-item-content-gsbp-cc26893-3\"><div class=\"tabtitlelabel\">Growth and development<\/div><\/button><button class=\"t-btn\" aria-selected=\"false\" role=\"tab\" tabindex=\"-1\" id=\"gspb-tab-item-btn-gsbp-cc26893-4\" aria-controls=\"gspb-tab-item-content-gsbp-cc26893-4\"><div class=\"tabtitlelabel\">Internal and external environment<\/div><\/button><\/div><div class=\"t-panel-container\"><div class=\"gswipertabs\"><div class=\"swiper-wrapper\">\n<div aria-labelledby=\"gspb-tab-item-btn-gsbp-cc26893-0\" id=\"gspb-tab-item-content-gsbp-cc26893-0\" role=\"tabpanel\" tabindex=\"0\" class=\"t-panel swiper-slide active\"><div class=\"wp-block-greenshift-blocks-tab\">\n<div id=\"gspb_text-id-gsbp-543f5a2\" class=\"gspb_text gspb_text-id-gsbp-543f5a2\">What are the current market conditions for this product\/service? Market size (number of customers, sales volume) and market characteristics (e.g., seasonal fluctuations in demand). What is the likely market development? Is it growing? Have any recent changes occurred, for example regarding purchasing behavior, product development, or innovations?.<\/div>\n<\/div><\/div>\n\n\n\n<div aria-labelledby=\"gspb-tab-item-btn-gsbp-cc26893-1\" id=\"gspb-tab-item-content-gsbp-cc26893-1\" role=\"tabpanel\" tabindex=\"0\" class=\"t-panel swiper-slide\"><div class=\"wp-block-greenshift-blocks-tab\">\n<div id=\"gspb_text-id-gsbp-f9be8e1\" class=\"gspb_text gspb_text-id-gsbp-f9be8e1\">Examine the size of the total market for your product or service, and then calculate how much of a share you can acquire in order to determine the scope of sales. You need to take into account\u00a0<a href=\"https:\/\/www.nmi.is\/is\/starfandi-fyrirtaeki\/voxtur-throun-og-althjodasokn\">growth and development<\/a>\u00a0of the market here. Also, you should consider where you plan to sell the product, i.e., calculate how large the market area is. This will help you better determine if its size is in line with your goals. Then, don&#x27;t forget about the competition. Is the market so saturated that your calculated market share won&#x27;t align with your sales forecast?<\/div>\n<\/div><\/div>\n\n\n\n<div aria-labelledby=\"gspb-tab-item-btn-gsbp-cc26893-2\" id=\"gspb-tab-item-content-gsbp-cc26893-2\" role=\"tabpanel\" tabindex=\"0\" class=\"t-panel swiper-slide\"><div class=\"wp-block-greenshift-blocks-tab\">\n<div id=\"gspb_text-id-gsbp-ca96cfe\" class=\"gspb_text gspb_text-id-gsbp-ca96cfe\">Demand for products varies by season, region, country, competition, city, laws, regulations, etc. For example, ski resorts sell the most during the winter months, while hostels sell the most during the summer months.<\/div>\n<\/div><\/div>\n\n\n\n<div aria-labelledby=\"gspb-tab-item-btn-gsbp-cc26893-3\" id=\"gspb-tab-item-content-gsbp-cc26893-3\" role=\"tabpanel\" tabindex=\"0\" class=\"t-panel swiper-slide\"><div class=\"wp-block-greenshift-blocks-tab\">\n<div id=\"gspb_text-id-gsbp-de5f5fe\" class=\"gspb_text gspb_text-id-gsbp-de5f5fe\">Markets are constantly changing. They grow, they shrink, and they evolve. It is essential to examine whether a market you intend to target has grown or shrunk year-over-year and then analyze the reasons behind those changes. People change their use of products and services based on trends and fads, but changes in a product or service&#x27;s target audience can also be expected based on demographic information such as age, gender, income, education, occupation, etc. Also based on personality traits such as desires, habits, values, attitudes, lifestyle, behavior, opinions, etc. (see business in a box marketing plan)<br><br>Trends and the influence of fashion phenomena and influencers on the prevailing trends at any given time can have a decisive impact on small businesses. In an informed society, it is even more important to stay on your toes and keep up with the rapid changes that occur in communities and the world.<\/div>\n<\/div><\/div>\n\n\n\n<div aria-labelledby=\"gspb-tab-item-btn-gsbp-cc26893-4\" id=\"gspb-tab-item-content-gsbp-cc26893-4\" role=\"tabpanel\" tabindex=\"0\" class=\"t-panel swiper-slide\"><div class=\"wp-block-greenshift-blocks-tab\">\n<div id=\"gspb_text-id-gsbp-54f58dd\" class=\"gspb_text gspb_text-id-gsbp-54f58dd\">It is necessary to examine whether any factors in the economic or political environment are likely to affect the market in the near future. One of the methods for this examination is\u00a0<a href=\"https:\/\/www.nmi.is\/static\/files\/frumkvodlar\/svot_greining.doc\">SWOT<\/a>\u00a0analysis. With\u00a0<a href=\"https:\/\/www.nmi.is\/static\/files\/frumkvodlar\/svot_greining.doc\">SWOT<\/a>\u00a0The analysis examines the company&#x27;s (S) strengths and (W) weaknesses, as well as what (T) threats could potentially affect the company and what (O) opportunities might exist in the market. PESTEL is also used to further examine external environmental factors such as political, economic, technological, environmental, and legal.<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-63162c5 gsclose\" id=\"gspb_accordionitem-gsbp-63162c5\" itemscope><div id=\"gs-trigger-gsbp-96df6b3-1\" class=\"gs-accordion-item__title\" aria-expanded=\"false\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-63162c5\"><span class=\"icontitle\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"15\" height=\"15\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M512 16c-273.914 0-496 222.166-496 496 0 273.994 222.086 496 496 496s496-222.006 496-496c0-273.834-222.086-496-496-496zM512 912c-221.064 0-400-178.862-400-400 0-220.99 178.944-400 400-400 220.982 0 400 178.942 400 400 0 221.060-178.862 400-400 400zM726.488 401.6c0 134.104-144.842 136.168-144.842 185.726v12.674c0 13.254-10.746 24-24 24h-91.294c-13.254 0-24-10.746-24-24v-17.318c0-71.49 54.2-100.068 95.158-123.032 35.122-19.69 56.648-33.082 56.648-59.158 0-34.492-43.998-57.386-79.568-57.386-46.378 0-67.788 21.954-97.884 59.938-8.114 10.24-22.92 12.142-33.332 4.248l-55.648-42.196c-10.214-7.744-12.502-22.132-5.288-32.726 47.254-69.388 107.442-108.37 201.15-108.37 98.142 0 202.9 76.608 202.9 177.6zM596 736c0 46.318-37.682 84-84 84s-84-37.682-84-84 37.682-84 84-84 84 37.682 84 84z\"><\/path><\/svg><\/span><div class=\"gs-accordion-item__heading\">Which business structure is right for me?<\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-96df6b3-1\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-63162c5\" ><div class=\"gs-accordion-item__text\" itemprop=\"text\">\n<div id=\"gspb_text-id-gsbp-5bd57d4\" class=\"gspb_text gspb_text-id-gsbp-5bd57d4\">\u2026<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-8aa1589 gsclose\" id=\"gspb_accordionitem-gsbp-8aa1589\" itemscope><div id=\"gs-trigger-gsbp-96df6b3-2\" class=\"gs-accordion-item__title\" aria-expanded=\"false\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-8aa1589\"><span class=\"icontitle\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"15\" height=\"15\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M512 16c-273.914 0-496 222.166-496 496 0 273.994 222.086 496 496 496s496-222.006 496-496c0-273.834-222.086-496-496-496zM512 912c-221.064 0-400-178.862-400-400 0-220.99 178.944-400 400-400 220.982 0 400 178.942 400 400 0 221.060-178.862 400-400 400zM726.488 401.6c0 134.104-144.842 136.168-144.842 185.726v12.674c0 13.254-10.746 24-24 24h-91.294c-13.254 0-24-10.746-24-24v-17.318c0-71.49 54.2-100.068 95.158-123.032 35.122-19.69 56.648-33.082 56.648-59.158 0-34.492-43.998-57.386-79.568-57.386-46.378 0-67.788 21.954-97.884 59.938-8.114 10.24-22.92 12.142-33.332 4.248l-55.648-42.196c-10.214-7.744-12.502-22.132-5.288-32.726 47.254-69.388 107.442-108.37 201.15-108.37 98.142 0 202.9 76.608 202.9 177.6zM596 736c0 46.318-37.682 84-84 84s-84-37.682-84-84 37.682-84 84-84 84 37.682 84 84z\"><\/path><\/svg><\/span><div class=\"gs-accordion-item__heading\">How do I fund my idea?<\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-96df6b3-2\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-8aa1589\" ><div class=\"gs-accordion-item__text\" itemprop=\"text\">\n<div id=\"gspb_text-id-gsbp-9e09349\" class=\"gspb_text gspb_text-id-gsbp-9e09349\">\u2026<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-37b40c5 gsclose\" id=\"gspb_accordionitem-gsbp-37b40c5\" itemscope><div id=\"gs-trigger-gsbp-96df6b3-3\" class=\"gs-accordion-item__title\" aria-expanded=\"false\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-37b40c5\"><span class=\"icontitle\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"15\" height=\"15\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M512 16c-273.914 0-496 222.166-496 496 0 273.994 222.086 496 496 496s496-222.006 496-496c0-273.834-222.086-496-496-496zM512 912c-221.064 0-400-178.862-400-400 0-220.99 178.944-400 400-400 220.982 0 400 178.942 400 400 0 221.060-178.862 400-400 400zM726.488 401.6c0 134.104-144.842 136.168-144.842 185.726v12.674c0 13.254-10.746 24-24 24h-91.294c-13.254 0-24-10.746-24-24v-17.318c0-71.49 54.2-100.068 95.158-123.032 35.122-19.69 56.648-33.082 56.648-59.158 0-34.492-43.998-57.386-79.568-57.386-46.378 0-67.788 21.954-97.884 59.938-8.114 10.24-22.92 12.142-33.332 4.248l-55.648-42.196c-10.214-7.744-12.502-22.132-5.288-32.726 47.254-69.388 107.442-108.37 201.15-108.37 98.142 0 202.9 76.608 202.9 177.6zM596 736c0 46.318-37.682 84-84 84s-84-37.682-84-84 37.682-84 84-84 84 37.682 84 84z\"><\/path><\/svg><\/span><div class=\"gs-accordion-item__heading\">Do I need to have a business plan?<\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-96df6b3-3\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-37b40c5\" ><div class=\"gs-accordion-item__text\" itemprop=\"text\">\n<div id=\"gspb_text-id-gsbp-14f58f2\" class=\"gspb_text gspb_text-id-gsbp-14f58f2\">\u2026<\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"featured_media":1856,"template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_accordion-id-gsbp-96df6b3 .gs-accordion-item.gsclose > .gs-accordion-item__content{overflow: hidden;opacity: 0;} #gspb_accordion-id-gsbp-96df6b3 .gs-accordion-item.gsopen > .gs-accordion-item__content{opacity: 1;max-height:5000px} #gspb_accordion-id-gsbp-96df6b3 .gs-accordion-item > .gs-accordion-item__title > .gs-accordion-item__heading{outline:0;text-decoration:none;margin:0 !important;padding:0!important;flex-grow:1} #gspb_accordion-id-gsbp-96df6b3 .gs-accordion-item > .gs-accordion-item__title{z-index:1;margin:0;cursor:pointer;transition:all .3s ease-in-out; position: relative;display: flex;justify-content: space-between;align-items: center;flex-wrap:nowrap} #gspb_accordion-id-gsbp-96df6b3 .gs-accordion-item > .gs-accordion-item__content{z-index:0;position:relative;max-height: 0;will-change: 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